Emerald Luxury Coaches
We provided Emerald Luxury Coaches a digital experience to impress their clientele and reinforce their place at the highest end of the custom motorcoach market.
About Emerald Luxury Coaches
Emerald Luxury Coaches builds bespoke, high-end motorcoaches for clients across North America. Their work is known for exceptional craftsmanship, tailored interiors, and unmatched customer service.
As a premium brand, they needed a website that communicated the sophistication of their coaches and the aspirational lifestyle they represent.
Services
Brand strategy & visual identity
UX research & information architecture
Web design & development
Copywriting
Deliverables
Fully responsive & accessible website
SEO optimized copywriting
Custom CMS with dynamic templates for blogs, events, and inventory
Lead capture forms with Mailchimp integration
Project goals
This project was all about building a high-impact first impression, channeling Emerald’s signature elegance to inspire visitors to dream about life in a luxury motorcoach.
We wanted the site to look and feel as elevated as the coaches themselves, while simplifying site management for Emerald’s team. That meant a responsive, accessible front-end paired with a simple and efficient CMS that their team could use with confidence.
Highlights & key features
Collaborative UX discovery
Before we began designing a single component, we spent time with Emerald’s leadership and marketing teams to familiarize ourselves with their goals, brand, and audience.
Through a combination of stakeholder interviews, competitive research, and content audits, we unearthed insights that influenced everything from the site’s information architecture to its appearance and behavior. This close, early collaboration laid the foundation for a digital experience that’s unmistakably Emerald: elegant, aspirational, and inviting.
Luxury-driven visual identity
We designed Emerald’s digital experience to feel as polished as their motorcoaches. A sleek, minimalist color palette, combined with rich typography and immersive photography, invites users to picture themselves in an Emerald coach. Subtle scroll effects, video backgrounds, and interactive transitions contribute to an experience that feels as handcrafted as the product it represents.
Refined information architecture
We restructured the site’s page hierarchy to help visitors better explore what makes Emerald special. From pages that highlight their design philosophy and innovative features to an archive of past coach builds, each section was thoughtfully planned to tell Emerald’s story.
Search engine-optimized copywriting
As part of our content strategy, we developed brand-aligned, SEO-focused web copy that balances storytelling with high-value keywords that support organic search performance. Every heading, paragraph, and call to action was written to engage visitors, all while helping Emerald rank in a discerning niche market.
Responsive and accessible design
From large desktop displays to mobile phones, Emerald’s new website provides a consistent and visually rich experience across every screen size. And of course, it’s built to meet accessibility standards, so everyone can enjoy the ride.
Flexible content management system (CMS)
We built a custom CMS using our Nova framework that makes it easy for the Emerald team to add new coach listings, blog posts, and events. It all happens through one clean, intuitive interface, which saves time and improves their efficiency.
Performance and page load speed
Because a luxury experience should never feel slow, we optimized the site for performance. All visual assets are carefully compressed, animations are lightweight, and code is streamlined to boost load times across devices and networks. These performance enhancements not only improve user satisfaction but also contribute to stronger SEO rankings and reduced bounce rates.
The result
Emerald’s new website brings their luxury brand to life and supports the business and team behind it. It streamlines workflows, boosts content visibility, and invites visitors to imagine themselves in the driver’s seat of something extraordinary.
