Custom Website Development

Because we build websites with only your needs in mind, we can make them do just about anything. Sometimes figuring out exactly what you need is the hardest part! 

What does success look like for your website?

You may want increased quality lead form conversions, reduced time spent on internal processes, better SEO, or something else. Or, analytics aside, you might simply need an updated, modern web experience. We’re invested in your success, so we’re happy to help as you decide what matters most. 

What’s your minimum viable product (MVP)?

Does your industry or business have strict security guidelines? Do you need integrations with third-party tools like Salesforce or HubSpot? Do you need an API? Do you need a custom content management system (CMS) or database for specific business information? We love supporting all of these things, and it’s important to identify the minimum requirements for launch.

What’s your budget?

While we know that a high-quality website is an investment in your future, we also appreciate that every development project has budget and time constraints. 

We’ll work with you to determine the best timeline and technologies for your business and choose a tech stack that will be well-supported for many years to come.

We’ll explore the details of your project with user experience (UX) research using a series of in-depth user interviews and analyses. We’ll also audit your current website to better understand your users. Using state-of-the-art tools corroborated by years of experience, we’ll examine your current top traffic sources, bounce rate, engagement time, most visited pages, landing page traffic, and overall navigability. 

No matter the type of website we build together, we’ll figure out who needs to use your website, how users are finding you, and with what intentions and knowledge they arrive. We’ll use this information to design user experiences that address their core needs.

From here, we’ll design a site map reflecting keywords you’re likely to rank well for. We'll design your website for easy navigation and optimize it for search engines, driving more traffic and, ultimately, conversions. Beyond simply classifying data, we use principles of information architecture (IA) to organize information on your website with UX, searchability, and scalability in mind.

We’ll simultaneously begin designing the features you need on your website, carefully considering the technical requirements to build them. Then, we’ll create wireframes to help you visualize your website’s function and alignment. Wireframes allow us to evaluate web page UX without full design or backend programming, saving valuable time and resources. 

Once your wireframes are approved, we’ll move on to high-fidelity (hi-fi) design. Sometimes called “mockups,” hi-fi design allows you to see fully designed visual representations of website elements incorporated with your branding.

We’ll consider your content marketing needs throughout the development process and build for SEO and its many far-reaching implications. Once your website is completed, we can also continue to help attract more of your audience via ongoing content strategy, including content creation, blogs, social media, link building, paid advertising (PPC), and more.

Our professional, efficient, and friendly developers are experienced and adept at determining the technologies that best fit your needs well into the future. We build everything from websites to web applications to APIs and more using best practices. 

With versatile developers comfortable doing front-end and back-end work, our team is committed to web accessibility. Our development process is efficient while still allowing for heavyweight tasks and the realities of meticulous work in a dynamic, competitive field.

Before and after launch, our ISTQB-certified quality assurance (QA) team will test and validate every aspect of your website, including its function, usability, security, performance, and cross-browser/device compatibility. We use QA best practices to verify that all links, buttons, forms, and interactive elements behave as expected and lead to their intended destinations. With the equipment, expertise, and resources to replicate real-life conditions, our QA team fosters confidence in the quality of your website. 

Once our internal QA and testing is complete, we’ll put your website into staging before launch, so you and your team can see, review, and test your site in action. We’ll make changes based on your findings as needed, and then we’ll put your new website into production, set up testing, and smoke test before moving into continuous optimization.  

We aren’t the kind of shop to build a website and leave you to fend for yourself. We pride ourselves on following up and following through with the latest and greatest for our clients, and we will constantly look for new ways to iterate and improve your web presence.