Cimarron Trailers manufacturing website
A website redesign and interactive trailer builder powered by structured product data and the Cimarron brand story.
“Better by Design”
Since 2000, Cimarron Trailers has been a leader in building the highest-quality, ultra-customizable horse, livestock, and toy trailers on the market. Every trailer is designed with the customer in mind, shaped by real-world use, and built to fit its intended job and owner.
Cimarron focuses on the details that matter most, with safety, strength, and quality guiding every decision. As a 100% employee-owned company, every build is a point of pride. Customers are more than clients; they are part of the Cimarron family, supported by top-notch customer service and craftsmanship built to last.
Deliverables
Custom Website
Database management
eCommerce
Custom CMS
Dealer Locator Map
Cimarron Trailers had two clear goals for their website:
Better sales experience
Cimmaron Trailers' online sales experience did not fully showcase the unlimited customization options they proudly offer their clients. They wanted an experience that was interesting and engaging, inspiring their customers to imagine limitless possibilities.
Design refresh to better match their brand and products
Cimarron Trailers' leadership envisioned a streamlined, beautiful website that better reflected the understated, functional beauty of the products they offer.
Organizing product data for growth
To give Cimarron Trailers’ shopping experience a more elegant, future-ready foundation, we envisioned a virtual trailer builder that would allow customers to configure a custom trailer from scratch. Making that possible required a clean, structured way to store and retrieve product data from a fully manageable database.
Working closely with Cimarron Trailers’ leadership, we organized their product lines into clearly defined collections and trim levels, each supported by those product specs. This structure made product data easy to manage, flexible to update, and ready to support new features as the product lineup evolves.
Interactive custom trailer builder
Once the product data were organized and retrievable, we built a virtual custom trailer builder for Cimarron Trailers’ customers to create their dream trailers online. Starting on the homepage, customers begin making selections that lead them to an option to “design your own.”
Inside the builder, customers can construct highly detailed, customized virtual trailers, including exterior and interior options, tack room options, jacks, lights, and more. To support the experience, we also created three-dimensional, top-down illustrations that show the trailer layout from above. Together, the immersive build process and overhead view help customers clearly visualize the trailer and everything they plan to haul in their Cimarron Trailer
At the end of the build, customers are prompted to request a quote, which connects them with a Cimarron Trailers representative. At the same time, the builder serves as a powerful sales tool, giving salespeople a virtual model of the customer’s dream trailer before any conversation begins, providing a valuable head start.
Bringing the Cimarron brand to the website
Using Cimarron Trailers’ existing branding, we refreshed the website to better highlight what sets them apart in the trailer industry. We started by designing a site map that more readily connects people with what they’re looking for. Built with PHP + Laravel, with a Nova backend, the updated site features simple, intuitive navigation. Customers can easily explore trailer models, contact Cimarron Trailers team members, or find a nearby dealership.
Visually, we leaned into modern, audience-appropriate design paired with high-quality photography that reflects Cimarron’s reputation for precision and craftsmanship. We also created detailed, high-tech 3D profile and top-down trailer illustrations to showcase their engineering ingenuity and continued focus on innovation.
Streamlined online parts store
While Cimarron Trailers sells complete trailers exclusively through authorized dealerships, customers can purchase parts and accessories directly from Cimarron Trailers online. To support this, we built a custom storefront using a headless Shopify setup that allows Cimarron to display product categories and content directly on their website.
This approach gives Cimarron's marketing team greater control over inventory presentation and branding, improves domain authority for SEO, and still uses Shopify’s reliable, user-friendly checkout experience.
Dealer locator map
To make it easier for customers to find what they need, we built an interactive dealer locator map that allows users to filter by state and quickly locate a nearby Cimarron Trailers dealer.
Behind the scenes, Cimarron Trailers’ team can manage dealer information through their custom Nova backend. Customers can also use the map to identify dealers that carry the specific products they are looking for, creating a smoother experience on both sides.
Results
Over 2000 leads
The site has garnered over 2000 leads since July 2021, and it continues to average around 3 qualified leads per day.
Easy to manage
Cimarron Trailers’ leadership is now able to easily manage their product line, dealers, inventory, and content on their beautiful, intuitive website.
Improved shopping
Customers enjoy a shopping experience more closely aligned with the Cimarron brand, thanks to the custom trailer builder and Shopify integration.
