What is content strategy?

At its core, content strategy is the planning, development, and management of written, visual, or other content. Here at By the Pixel, we also consider the relationship between content and design, development, and digital marketing as part of our strategy, because it’s all connected and works best when it works together, just like us 🙂.

Who will write the content for my website?

You can provide your website content, or our in-house content team can facilitate website content creation. We’d love to develop a content creation strategy that best suits your needs and budget following our comprehensive no-pressure discovery phase.

How much will it cost for By the Pixel to write all of my website content?

This is such a great question, and it’s always a tough one to answer! Since content creation can vary widely in complexity and length, we’d much rather provide you with a custom estimate that includes only the content you most need, rather than trying to sell you on a “cost-per-word/post/page” basis.

Do you use AI for content generation?

AI has exploded into the content world in recent history, and it’s rapidly changing the way everyone in the industry does content. We won’t pretend we aren’t open to using AI, but we also tend to work in niche industries that don’t have a lot of existing content for AI to draw upon. For the time being, we believe a balance of custom content and occasional AI assistance provides our partners with some of the best, most cost-conscious content on the Internet.

Content Strategy | By the Pixel

Customized content strategy that connects, compels, & converts

No matter what you do or sell, or who you market to, you need content that hits.

Do you know your content goals?

We love helping businesses clarify goals, and content’s no exception.

Whether you’re looking for editorial, educational, promotional, or technical materials - visual or written - for B2B or B2C audiences, we can help you plan and create enduring and interesting online content that generates more traffic and converts qualified leads.

Our content discovery process can help:

Define your content objectives
Find your ideal audience
Target readers where they’re already hanging out
Evaluate your competitors’ content
Decide the type, length, and tone of your content
Choose the right content management system (CMS)
Plan your content release cadence
Track and analyze performance
Revise existing content and/or processes

Great content’s meant to be shared

It’s not enough to simply create interesting, SEO-friendly content: it also has to reach enough of the right people to make an impact and drive conversions. That’s where digital marketing comes in. Harnessing the powers of social media, link-building, cross-channel promoting, email marketing, paid ads (PPC), SEO, marketing automation, and more, we’ll help get (and keep) more eyes on you.

Never one-size-fits-all

Recognizing that not every business needs every service every time, we draw upon our experience working with a variety of industries to create a content strategy that best fits your specific needs.

Content development that conquers search

Not all quality content is created equal. There’s a mountain of great content out there that’s not search-engine-optimized, and we’ve all suffered through just as much SEO-friendly content that’s unenjoyable for actual humans to read 👎.

We can help you plan and develop a steady stream of content that’s friendly for both users and search engines, generating more attentive, relevant traffic.

Blog posts
Videos
Social media posts

Infographics
Website content
Emails
Templates

Images
White papers
Podcasts

Make yourself a must-read

Providing users with content they crave at every stage of their journey brings them closer to you and drives them further down their funnel, increasing the likelihood they’ll convert. And when we weave compelling visual and written content into immersive web design, we create a lasting impression that keeps ‘em coming back for more.

Frequently Asked Questions

What is content strategy?
Who will write the content for my website?
How much will it cost for By the Pixel to write all of my website content?
Do you use AI for content generation?

AI has exploded into the content world in recent history, and it’s rapidly changing the way everyone in the industry does content. We won’t pretend we aren’t open to using AI, but we also tend to work in niche industries that don’t have a lot of existing content for AI to draw upon. For the time being, we believe a balance of custom content and occasional AI assistance provides our partners with some of the best, most cost-conscious content on the Internet.

About By the Pixel

By the Pixel is a full service web development company based in Denver, CO specializing in tailored digital solutions for B2B and B2C clients near and far. Our talented teams strategize together to design, develop, and maintain a range of high profile digital services which engage people, strengthen brands, and create value for our clients.

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Customized content strategy that connects, compels, & converts